DotLot exists to focus on the strategic creation, distribution, and measurement of product education and marketing content. With a heavy focus on software and connected devices, Dotlot is uniquely positioned to create content for products and services that continue to evolve, whether through product enhancements or software and firmware updates.
Conceived in 2006 by The Buddy Group, a nationally recognized modern marketing agency, DotLot originated as the digital video backlot for YouTube video content, leveraging The Buddy Group’s proprietary technology to manage a brand’s custom channel on YouTube. As the importance of video continues to rise, DotLot has evolved from a series of sound stages and content creators to a focused collective of product content specialists, publishers, technologies, and influencer network.
While YouTube continues to be a major part of most distribution strategies, DotLot recognizes the importance of accounting for and embracing emerging channels and points of access. DotLot has experience planning, creating, distributing and measuring the power of voice search, social discovery, 3rd party publishers and influencer owned channels on behalf of the product.
Your product is pretty smart – we think your product’s content should be too. Let us help you connect the dots between your product and your users.